Your target market is people who must be convinced, cajoled, sometimes even manipulated, into buying your stuff.
Your soulmates are kindred spirits, the people who just get you, who adore you (weirdnesses and all), who know that they want your stuff so just-sell-it-to-me-already-because-here-take-my-freakin’-money.
So, we’ve discussed what a Unique Selling Proposition (USP) is, and we’ve looked at USP’s based on your personality as well as alternative angles. And the conclusion is pretty clear: having a USP is a good thing and you should totally find yours pronto.
But what if you’re struggling to find your USP? What if, like some metaphorical Loch Ness Monster, it’s hiding in the deep dark crevices of your psyche and refusing to come up, have its picture taken and make you rich and famous?
Once you have your list of all the things that make you special, what do you do with it?
Well, firstly, I’d recommend reading it through a few times and savouring it. Most of us don’t give ourselves enough credit for our own awesomeness or even realise how many interesting and marketable skills and experiences we’ve gathered during our lives so far, so take a few moments to remind yourself how fabulous you are!
Then, cast an eye over that list again. Sometimes, something on that list will be enough all by itself to act as your Unique Selling Proposition (USP). But sometimes, you’ll need to take a slightly different angle on the information to come up with your USP.